Massey's was founded in 1972 by the father and son team of Darrell and Larry Massey. The original store catered to a wide cross section of both adventurous and team sports, plus competitive non-team sports like running and swimming. During the 70s and early 80s, Massey's grew at an unprecedented pace to 5 regional locations. The business catered to amateur, collegiate, and professional athletes and operated as a retail outlet for the public and a distributorship for many growing companies such as Nike.
In the mid 1980s, facing increased competition from national firms, the decision was made to discontinue all athletic and team sports and instead focus on growing, non-competitive recreational sports such as snow ski and outdoor adventure. 2 company stores and one franchise were closed and more effort was devoted to growing brands such as Patagonia and North Face.
In 1985, Massey's opened began selling ski hardgoods like ski boots and skis. We opened a ski repair shop, and began offering simulated skiing and lessons on an indoor ski deck. The first pair of ski boots we sold was a Salomon SX80.
Seeking to expand beyond just outdoor apparel, Massey's begins selling backpacking and camping gear. The first gear was well received ...and that Spring our first sale was a Lowe Alpine Contour pack, a Sierra Designs Meteor Light tent, and a Sierra Designs Lite Loft sleeping bag.
Continuing to expand our outdoor gear selection, we sold our first Mad River canoe and Perception kayak in 1993. Today we stock and sell hundreds of canoes and kayaks from a large variety of boat manufacturers. The first sale was a Perception Swing that we delivered to Mobile, AL.
In 1997, Massey's opened the doors on the first new location in over 10 years in Mandeville. This smaller store was opened to better serve the needs of the growing population north of New Orleans and Lake Pontchartrain. This location has since closed and moved to a larger location.
Sadly, after almost 30 years of loving care, both founders (father and son) pass away in a relatively short time period. The business is taken over by the remaining family members, Sally Massey, Mike Massey, and Bobby Johnson. It is run with the same attention to detail and customer centric philosophy that the original founders had envisioned in the late sixties and early seventies.
The original Mandeville location is shuttered and moved to a more visible location in Covington, LA. Massey's enters e-commerce with their first site; masseys.net
Massey's opens a brand new, state of the art outdoor store in Baton Rouge at the Towne Center mall. The 8500 sq/ft new store features brand departments assembled, designed, and maintained by many of our vendor-partners. The store is instantly successful and meets the needs of both Baton Rouge residents and LSU students.
Massey's launches two new websites... theflipflopper.com specializing in (you guessed it) flip flops and gear for a casual lifestyle... and 800-SKI-SHOP.com specializing in JUST alpine ski gear. The websites are designed to feature many LESS products than is now typical with mega-sites that feature tens of thousands of items.
Massey's opens a third specialty site; wegotyourpack.com The site specializes in footwear, gear, and clothing for hikers and backpackers. Also that year, masseys.net turns into MasseysOutfitters.com and is redesigned substantially.
Late that year, Massey's begins construction on their new headquarters based in the center of New Orleans. The 25,000 sq/ft location will feature a 7000 sq/ft retail store, central distribution and warehouse facilities and loft-style offices for our growing staff. The site will also feature a state-of-the-art patagonia theme shop. In the Spring, the site will serve as Massey's paddlesports activity shop will rentals, demos, lessons, tours, and numerous events.
April of 2008, Massey's opens the new store, warehouse and distribution center in the heart of Katrina flooded New Orleans.
Building on a growing product mix, and capitalizing on a newly funded Rails to Trails project next to the New Orleans HQ, Massey's expands into bikes and skateboards (Felt and Sector9). Both quickly become fast growing categories.
Massey's opens a new location in near LSU in the Northgate neighborhood.
The original Massey's location in Metairie closes and a new store opens a mile away in a higher-visibility location near Lakeside mall. The new store specializes in snow ski, lifestyle, and summer resort travel.
Massey's closes the LSU Northgate location.