Fall Arrival: Vuori Lands at Massey’s Outfitters
A Brand Born from Coastal Lifestyle
Vuori, founded in 2015 by entrepreneur Joe Kudla, is more than just activewear—it’s a lifestyle rooted in the laid‑back, coastal California ethos of Encinitas. The brand blends fitness, surf, sport, and art into “premium performance apparel” that is “built to move in and styled for life” .
Kudla’s journey began with early ventures in customized women’s clothing and a graphic T‑shirt line, both providing valuable hands‑on experience. Yet, it was during a California yoga class that he recognized a gap: comfortable, high‑quality men’s apparel that could seamlessly transition from workout to everyday life. That realization ultimately led to Vuori’s modern aesthetics and technical design focus .
Since then, Vuori has grown into a carbon‑neutral, athleisure powerhouse—valued at over $5.5 billion, backed by major investments and recognized for its sustainability and craftsmanship .
Why Vuori Stands Out
Fabric Innovation: Vuori’s pieces feature proprietary materials like BlissBlend, DreamKnit, BreatheInterlock, and DuraTerra—each crafted for softness, stretch, breathability, and durability .
Function Meets Style: The athleisure design philosophy makes their joggers, hoodies, and leggings perfect for both movement and lounging. In New York, many have hailed Vuori’s joggers as “cloud‑soft” and worth the splurge .
Iconic Campaigns: Most recently, the Gerber‑Crawford family starred in a Vuori campaign that echoed the brand’s values of wellness, family, and the California coastal lifestyle .
In-Stock Vuori at Massey’s Outfitters Locations
Vuori’s latest drop is now featured at Massey’s Outfitters, which has outfitted adventurers since 1972. You can find these new arrivals at any of their three Louisiana locations:
Local shoppers, keep an eye on Massey’s social posts—like the one from August 25, 2025, announcing a “NEW VUORI DROP! Come mix and match your favorite styles!”
