New Arrival: Hawk Soap
We’re excited to announce the arrival of Hawk Soap Co. at Massey’s Outfitters (New Orleans), as well as our sister locations in Massey’s Outfitters (Covington) and Massey’s Outfitters (Baton Rouge). If you’re looking for an all-natural, locally-southern lifestyle soap brand that fits right into the Mississippi Gulf-Coast / Bayou culture, you’re in the right place.
A Bit of the Story
Hawk Soap Co. was co-founded by Paul Knapp (originally from Pennsylvania/Wyoming) and Scott Young (from South Louisiana). Their vision: to make quality grooming and hygiene products that honour both robust outdoor life and the natural land — with a “hawk’s perspective” to see greater purpose.
From their site:
“We like to think about having a hawk’s perspective, that we can look down upon God’s creation and appreciate the splendor and the goodness that abounds.”
Hawk’s offerings are crafted in America, all-natural, and rooted in a mix of rugged lifestyle (outdoors, bayou, hunting, fishing) and clean grooming for men (though many bars are unisex).
What you’ll find at Massey’s
We’re carrying select Hawk Soap Co. bars and bundles—just part of their full line featured on their site. Here are three highlights you can reference or ask about in-store:
“Above Tree Line - NEW BAR SIZE! More Affordable, Easier to Handle!” — a soap bar that captures the crisp outdoors air above pine & sage brush.
“Bayou Rum Runner - NEW BAR SIZE! … Pine, musk, vanilla, cloves, cinnamon, patchouli and orange” — a scent profile rooted in Louisiana bayou culture.
Bundles like the Above Tree Bundle (2 soaps + junk powder + lip balm) — interesting for gift displays or multiple-bar buyers.
You can also check their full “Soaps All” collection online for more bars.
Why Local Shoppers Should Care
Natural ingredients + simple grooming: In a time when personal-care is crowded with heavily scented, chemical-heavy options, Hawk gives something simpler and rooted in outdoors / Southern lifestyle.
Local vibe: Based in Louisiana / Gulf region culture, the brand resonates with our region’s identity and fits nicely into our store’s local upside.
Try in-store: Shopping online is fine, but there’s nothing like holding the bar, smelling the scent, feeling the texture — something we can do at Massey’s.
Easy giftable: For men’s grooming, Southern-sports lifestyle friends, or someone who appreciates outdoors-inspired personal care, these bars and bundles make for strong in-store picks.
Call to Action
Head into your nearest Massey’s Outfitters location today — New Orleans, Covington or Baton Rouge — and ask about Hawk Soap Co.. Explore the bar scents, bundle options, and pick up something new that stands out from the usual grooming aisle. Whether you’re shopping for yourself or a gift, these bars bring a fresh, natural alternative.
Welcome Hawk Soap to the Ridge family — we’re proud to bring this brand into our store and excited to see our shoppers appreciate its authentic Southern roots.
