Why We’re Pressing Pause on E-Commerce to Double Down on Local

Massey’s has always been at the forefront of retail innovation. We were among the first outdoor stores to launch e-commerce in the late 1990s, and we introduced dropshipping with Patagonia in the early 2000s. Additionally, we pioneered Amazon’s marketplace in the early 2000s. But after years of shipping boxes across the country, we realized that the economics and experience of e-commerce no longer support what makes Massey’s special: outfitting people in person, with the right gear and the right advice.

Instead of competing in the race for “free and fast” shipping, we’re focusing on what truly serves our customers—real-time local inventory, reserve online and pick up in-store, and expert fitting and service. Outdoor gear is technical and personal, and our staff is here to make sure boots fit, roof racks get installed correctly, and packs are adjusted before you ever leave the store. That’s convenience and confidence you just can’t get from a cardboard box.

By stepping away from e-commerce, we’re doubling down on community. Every in-store purchase keeps product available locally, supports events and trail days, and reduces the waste and miles tied to shipping and returns. We believe the best outdoor shopping experience still happens face-to-face. So, check what’s in stock, reserve what you need, and stop by—we’ll get you geared up right the first time and ready to get outside.